The figure of the event designer
Who is the Event Designer?
The event designer is the professional figure in charge of event planning.
Architect, designer, artist, a creative and competent mind that defines the aesthetic and scenic aspects of your special moment. In addition, among its peculiarities is the unique ability to be able to transform spaces and make them usable in the best possible way by adapting them to the needs of the event and the demands of the clients.
What does the event designer do?
- Interpret the client’s wishes: the event must best reflect the dreams of those who are to live it as a protagonist. Often the client relies on a consultant for advice and original ideas, and this is where the professional’s imagination and experience come into play.
- produces graphic designs: thanks to his expertise, he has the valuable ability to figure out a complex overview that can be transferred into clear suggestions for the bride and groom and then into executive projects.
- Define suppliers: after sketching out the project, it is crucial to determine which suppliers to contact necessary for perfect realisation.
- Collaborate with the event planner: contrary to popular belief, event planners and event designers are not the same figure. While the designer takes care of the technical side, the planner does the organisational side.
Skills
In his wealth of experience, the event designer has architectural knowledge. He has skills in furniture, graphic and light design.
The event designer must:
- Managing the floor plan: distribution of spaces and flows
- Mastery of software: cad, photoshop, etc.
- Attention to detail: your eyes must be ready to catch every facet of the event
- Communicate : must be able to convey the project proposal to the client and suppliers
- Negotiating: getting what customers want while maintaining excellent quality with the best price.
- Always find a solution-from proper lighting to checking the functionality of the furniture.
What distinguishes you from the event planner?
The event planner follows the logistics, creates the event timeline and manages the budget file.
He supports and guides the client in every decision, while coordinating the team of professionals who will contribute to the realization of the event.
Figure characterized by empathy, strong organizational skills, problem solving, leadership and team spirit.
The event planner plans an event so that there are no obstacles and setbacks, while the event designer will create an event with a jaw-dropping visual impact full of decorative and aesthetic details.
Archievents?
By training we are licensed architects with master’s degrees. We have delved into the topics of architecture for food, attended the best wedding and event planning academies.
Close friends in life and in perfect harmony in work: Giulia is more into the technical side of events while Veronica is more into the organisational side. This allows us to offer our clients the possibility of having an event planner and an event designer within the same team.
The key ingredient is specialisation and the ability to choose the right collaborators and create a team of excellence, delegating to each professional figure their area of competence.
Although we have deepened our knowledge in various subjects that are fundamental to the success of the event (floral designer, photography, catering and social media manager), we always work with great professionals specialised in the specific field.
